Communications
Reach exactly the right members, and know that you have
Communications is how the club emails its members: campaigns to whoever needs to hear it, sent now or scheduled for later, in the club's own branding. Consent, unsubscribes and bounces are handled for you, so a volunteer secretary can run club email without needing to understand marketing law.
Send to exactly the right members.
Fleets, committees, membership categories, households, declared boat classes or named individuals, combined however you need. Because the groups are built from live membership data, an email to the Laser fleet is right on the day you send it, not the day someone last updated a mailing list.
It knows club business from marketing.
Every email is categorised, and members opt in and out by category from their own portal. Safety notices and payment emails reach every current member, but never someone who has left, because by then it's marketing whatever you call it.
Members hear from the club, not from software.
Emails carry your branding and the role they came from, and replies land in your real mailbox. They travel over our authenticated domain, so your club sets up no DNS records of its own, and the same shell wraps every automatic email Sail sends for you, from sign-in links to receipts.
Everything your club's marketing needs
- Know who will actually receive it: the number shown is the people who will genuinely be emailed, with anyone opted out, without an address or no longer a member already taken off, and Sail names who was skipped and why before you send rather than afterwards
- Choose the look: a plain letter, a branded layout or a bold announcement banner, with your footer, contact details, social links, sign-off and accent colours set once. Branding is applied at send time, so refreshing the club's look updates drafts written weeks ago
- Schedule and remind: a campaign can have several sends, so an email and its reminder aren't written twice, and the recipient list is worked out again at each send
- See what happened: opens and clicks per recipient, rolled up to the campaign, alongside who was sent it and who was skipped
- Stay the right side of the rules: unsubscribe links added where they're needed, unsubscribes, complaints and bounces suppressed automatically, and preferences the committee can see but cannot quietly change on a member's behalf
Who club email helps the most
Marketing lead
No more sending into the dark, with no idea whether anyone opened it.
Secretary
No more BCC-ing the whole club from a personal inbox and hoping the legal side is fine.
Sailing Secretary
No more keeping a separate list for each fleet, and finding it out of date.
Membership Secretary
No more reactivation emails sent by hand, one lapsed member at a time.
Every member
No more club email nobody asked for, from an address that can't be unsubscribed.
Communications is included in
- Essentialsincluded
- Clubincluded
- Club Proincluded
- Club adds delegated access: hand communications to whoever runs your marketing, without making them a full administrator.
- That person doesn't have to be on the committee, or even a member of the club.
- Club Pro adds drafting with SailAI.
The SailAI difference
On Club Pro, SailAI drafts the email for you: describe what you want to say and it writes the copy in the right tone for that audience, which you then edit as you please. For a volunteer facing an empty composer at nine in the evening, the difference between a blank page and a decent first draft is usually the difference between the newsletter going out this week and going out next month.
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